For solo professionals building a business from their expertise while still doing most of the day-to-day work. I help you step back, understand what matters right now, and decide the next move. Then we build toward it using coaching, systems, AI, and outside support when needed
Product management and consulting background in environments where decisions, priorities, and execution are tightly connected
Not just advice. I help you decide what matters and get it built through systems, AI, and direct support
Designed for solo founders who are carrying the full load of decisions and execution without a team around them
Most people get stuck because it's not clear what to focus on in their current stage, or how to execute with limited time and support. We work in two modes depending on what you need: making decisions together, and getting things built so they actually move forward
We step back, map what's really going on in your business, and figure out what phase you're in and what matters most right now. Then we make decisions together about what to do next and what to stop doing so you can focus
When the next step needs output, not just thinking, I help you get it built: systems, workflows, content, or simple assets, using AI and outside support where useful so execution doesn't sit entirely on you
I came from product management and consulting, where work is structured around clear decisions, shared thinking, and strong execution support.
Most solo founders don't have that separation. They're making all the decisions and trying to execute everything at the same time, which makes it hard to see what actually matters next.
This work is about bringing that missing structure back. We step back, decide what matters, and then get the important parts built using systems, AI, and outside support where useful.
Book a 30-minute call. We'll map where your business actually is, what's in the way, and whether working together makes sense